I thought that this was a very smart little piece of analysis over at Digitopoly from Joshua Gans. In one way of looking at it Amazon isn't really competing with Apple. The Kindle against the iPad: rather, it's a competition of business models instead of a head to head fight. The thing about this is that ‘business model’ competition is very different from a price war. A price war suggests there will be one winner or, alternatively, a commodification of the market. Business model competition means that coexistence is possible. Apple will likely win out on performance and so appeal to those who need that reliability — higher end consumers and commercial or industrial applications — while Amazon will appeal ...