You know what the hardest part about shopping is? Getting in the store. Spending money, even if you don’t have a lot of it, is crazy easy. Giving me even the slightest push to purchase a product, like offering a 10 percent off coupon, which barely even covers the sales tax, is often all it takes to get me to go from red to green on a purchasing decision. I recently pre-ordered NCAA Football 2013 at an online retailer just because they were offering a deal to get the game for $15 off retail, even though if I waited and bought it used in six months, it’d probably be even cheaper than that. ...