Digital Trends - Try to imagine you are Microsoft’s CEO, Steve Ballmer. You’re weary of Apple’s perennial coolness, and of the fact that Mac sales have been growing at a startling clip. Your company basically invented the tablet 10 years ago, but didn’t have the chutzpah to take it mainstream, and now Apple has built the most valuable company in the world on the popularity of mobile devices. You’re still essentially minting money, Windows 8 is just over the horizon, but a voice in the back of your head is nagging that something needs to change. Found in this position, you might direct all your company’s resources toward innovation, to creating fascinating new products the world can’t live without. Or, you ...