Book Review: The Fall of the House of Forbes: The Inside Story of the Collapse of a Media Empire by Stewart Pinkerton Seattle Post-Intelligencer Copyright 2012 Seattle Post-Intelligencer. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Published 03:27 p.m., Friday, February 10, 2012 First of all, there was mismanagement by a family that had grown used to a lavish life style. [...] there were financial crises like the dot com bubble first and then the housing bubble that had a toxic effect on both the magazine's advertisers and its audience. While the history of the Forbes decay and its causes may be an important object lesson, the real fun of Pinkerton's book is in his intimate ...