Yukari Iwatani Kane And Shira Ovide, Wall Street JournalOther media companies, including General Electric Co.'s NBC Universal, Time Warner Inc. and CBS Corp., turned down Apple's new pricing options and don't expect to sign up for TV-show rentals as currently configured, according to people familiar with those companies.Even Fox���a unit of News Corp., which owns The Wall Street Journal���considers its participation a short-term experiment, according to people familiar with the matter. Jim Gianopulos, CEO of Fox Filmed Entertainment, said Fox would work with Apple "for the next several months."Tweet