Macworld.com - Were it not for Ken Segall, you might be going to the Apple Store to buy the new 27-inch FlatMac, the latest in a line of Apple consumer desktops that started with the iconic Apple Gumdrop and continued on to the System 9 Desk Lamp. Instead, Segall’s team convinced a reluctant Steve Jobs to go with the name “iMac,” despite his initial resistance.